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|Dell Technologies Accelerates Partner Business Growth with Broader Offerings and Increased Incentives|
|Posted: Mon Apr 30, 2018 09:35:33 AM|
New programs to recognize partners and fast-track channel growth
Dell Technologies World/Global Partner Summit, LAS VEGAS | April. 30, 2018 - Just launched at its Global Partner Summit 2018, Dell Technologies is investing in new programs, incentives and solutions designed to fast track its channel partners’ delivery of digital, IT, security and workforce transformations for their customers. The event, co-located alongside Dell Technologies World 2018 in Las Vegas, will welcome more than 5,000 partners.
The new Dell Technologies Advantage framework for partners will make it easier for channel partners to work across the Dell Technologies family of businesses with engagement, tools and incentives. While each business will continue to have its own independent program, the new framework’s value-added capabilities and certifications enhance the ability to more easily and efficiently deliver positive business outcomes from across the Dell Technologies portfolio.
The new framework also will complement the core Dell EMC Partner Program, which includes new capabilities, offerings and incentives for partners. These added capabilities validate the program’s continued commitment to deliver on Dell EMC’s promise to be Simple, Predictable and Profitable.TM The new additions build on the Dell EMC Channel’s year-over-year double-digit revenue growth, while offering new opportunities to Dell EMC partners worldwide.
In addition, partners who have achieved Titanium Black status in the Dell EMC Partner Program will see their status recognized across the family of businesses. Titanium Black partners represent the uppermost echelon of companies working closely with Dell Technologies. This year, Swisscom and Itochu have achieved Titanium Black status, joining Atea, Bechtle, CDW, Computacenter, FusionStorm, Insight, SHI and WWT.
“Partners sit at the forefront of helping customers embrace Digital Transformation. At its core, the Dell Technologies business addresses this need and uniquely enables partners with the products, services, financing and programs to make them successful,” said Joyce Mullen, president, Global Channel, OEM & IoT Solutions, Dell EMC. “We’ve seen tremendous growth and momentum over the past year. Our partners continue to grow their businesses; however, we know there is still massive opportunity in front of us. The products and programs announced this week at Dell Technologies World 2018 will enable our partners to broaden their capabilities and to grow even faster. Our top priority is helping partners solve their customers’ complex digital challenges.”
Dell EMC understands the opportunities for partners around services and emerging technologies, including the Internet of Things (IoT). To that end, the company will begin introducing new Solutions Competency offerings in 2018. Building on the initial competencies introduced last year, Dell EMC channel partners now will have access to four new Solutions Competencies in the second half of the year.
Available beginning this week is the new Internet of Things (IoT) Solution Competency. Others to be added throughout the year will include:
In addition to the new Solutions Competencies, Dell EMC will also expand services deployment competencies, which enable partners to grow faster and increase revenue. In the last year, Dell EMC partners who have leveraged these deployment competencies have seen a 2x increase in their average deal size.
Dell Financial Services’ Flexible Consumption Models offer significant economic benefits and incremental margin. Specifically, this can include a reduced entry point for the Flex on Demand solution across the Dell EMC storage portfolio, enabling partners to help their midrange customers run consumption-based, all-flash storage without needing custom configuration. This speeds storage deployments and broadens the midrange customer opportunity for flexible consumption solutions.
Additionally, Dell EMC is enhancing the company’s lucrative incentive program to help fuel new business specifically for channel partners. These enhancements will introduce new ways for partners to streamline processes and increase both revenue and time-to-value from sales of Dell EMC solutions.
The Dell EMC MyRewards Program, an opt-in, points-based reward program for Dell EMC Solution Provider sales representatives and system engineers, will replace the existing Partner Advantage and Sell & Earn programs. This new program will offer bigger and better promotions with up to 3x bonus payout and simplified, express claiming globally. The Dell EMC Partner Program also is delivering enhanced rebates focused on driving new business, storage refresh and attaching Pro-Support Plus to storage.